Stroller handle, multi-use
An exercise in writing product descriptions
Advice is great, but advice on its own won’t make you a better writer. We become better writers by writing and it’s always easier to write when we’re inspired. To that end, a creative prompt using an ordinary item.
This week’s ordinary item: A stroller handle
What is it? The tag*a*long is a multi-use handle that can be attached to almost anything. It’s often used on strollers or shopping carts for a walking child to hold on to.
Using words alone?
Parents with young children know the instant terror that hits whenever the thought crosses our mind, “Where’s my child?” The curiosity of a child can make them prone to wander and so keeping a close eye and often a hand held is common practice for the diligent parent.
Enter the tag*a*long, a simple device that frees up a parent’s hand and helps to keep a close eye on children in public. It’s a product that makes a lot of sense, especially when you see it in pictures or experience it in person.
This left us with one big question - how would you use words alone to describe the tag*a*long stroller handle?
Today’s task, write up a creative product description for the handle.
Remember, have fun with it. Don’t take it too seriously. You won’t have ALL the information you need, but use your imagination, make up some details, tell a story, paint a picture for us.
Most importantly, write something!
The tag*a*long handle is __________________ .
Not sure where to start? Some questions to get the creativity flowing…
Don’t get caught up in the practicality, find the emotions, tell a story.
What will happen in the life of a parent as a result of this handle?
What will happen in the life a child? Tell the story through the eyes of the child maybe?
Where will this handle go? What will it experience? If it could talk, what stories would it tell?
Looking for professional advice on how to write a compelling product description? Here’s what a few of the experts had to say when I asked them to fill in the blank, “When writing a product description, it's important to….”
“Start with the benefits that the client cares about most. Asking ‘Which means?’ after your points will help you write stronger benefits.” -Melitta Campbell
“Use the language of the potential buyer.” - Kent Lewis
“Explain what makes it different from anything else on the market, separate yourself within the first 3 sentences.” - Ryan Salomon
“Make sure you include the right keywords with a one to two percent keyword density to rank on Google properly.” - Kristin Marquet Chester
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This is a tough one. How do you communicate that soul tearing feeling of being in the middle of a crowded zoo and realizing your child is no longer with you?
Maybe that is all there is to it: Never have that soul tearing feeling again.